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Unravelling Mindful Work Engagement in the Digital Generation: The Interplay of Social Media Usage
Author(s): Puja Agarwal, Paramjit S Lamba and Neera Jain
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Data-Driven Approaches to Enhance Supply Chain Resilience through HR Analytics
Author(s): Syed Hassan Imam Gardezi, Bindu Nair, Rachakonda Ravindra Vidyadhar, Veena Dutta and Sweta Suman
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Prediction & Evaluation of Companies under the Insolvency and Bankruptcy Code (IBC) using Altman Z-Score
Author(s): Jagabandhu Padhy, Amit Bathia, Mangesh Nigudkar, Sunny Oswal, Christine D’lima and Prasad Naik
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Antecedents of Employer Branding: Energy Sector Perspective
Author(s): Anurag Chauhan
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Innovative Marketing Approaches for Rural Women Entrepreneurs: A Review of Empowerment Strategies
Author(s): Suresh Kamarapu, Nagaraja Pandukuri, Raju Challa, Ramesh Safare and Sarath Simha Bhattaru
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Customer Intention to Adopt e-Masstige Brands in North India with SEM-NN Approach
Author(s): Aaina Dhingra and Rishi Raj Sharma
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The Impact of AI-Driven Personalization on Customer Loyalty
Author(s): Haykel Ben Khelil
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Co2 Emissions and Green Technology: Assessing the Role of Energy Prices to Achieve an Environmental Sustainability in Brics Countries
Author(s): Mehak Kohli and Roop Lal Sharma
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Evaluating Customer Satisfaction through Omnichannel Banking Integration Quality: A Moderated Mediation Mechanism
Author(s): Tina Seth, Nidhi Keshari, Soummya Chowdhury and Shankar Nath Jha
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Empowering Rural Communities: The Role of Marketing Education and Skill Development on Women Entrepreneurs in Rural Warangal, Telangana
Author(s): Sunitha G., Venu Madhav V., Sri Sai Chilukuri and Ravi Kumar P