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The Effects of Message Claim Type and Attribute Importance on Comparative Advertising
Author(s): Tommy Hsu, Leona Tam and Chris Shao
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The Influence of Generation X , Y and Z on Sustainable Fashion Products
Author(s): Bharti Motwani, Sharda Haryani and Sukhjeet Matharu
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Age Cues in Advertising: Literature Review and Future Research Agenda
Author(s): Fathima Siyana P
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Navigating the Challenges: Evaluating Marketing Campaigns in a Decentralized Landscape
Author(s): Debashish Sakunia and Biswajita Parida
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The Role of Youtube Influencers in Shaping Consumer Attitudes, Recommendations, and Purchase Intentions: An Empirical Investigation
Author(s): George Cudjoe Agbemabiese,Michael Boadi Nyamekye, Mohammed Muniru Husseini and Juliana Aku Shika Andoh
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Exploring the Advancements of Neuromarketing in E-Commerce Research: A Systematic Literature Review
Author(s): Minanshu Sinha, Madhvendra Misra and Saurabh Mishra
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Influence of Social Media Marketing Activities on Purchase Intention through the Role of Satisfaction, Brand Awareness and Self Brand Connected
Author(s): Habiba Ben Ameur and Kaouther Saied Ben Rached
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Investor's Awareness towards Crypto Currency in India
Author(s): Gangu Naidu Mandala and Narayani Ramachandran
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Issues Related to Fake Reviews and Deceptive Marketing Practices - An Analytical Study
Author(s): Ravikumar J S, Shivani Naik, Asmita Kulkarni, Rashmi Jain, Faran Izhar and Mohd Naved
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Eye Tracking in Neuromarketing: A Study on Visual Attention Patterns
Author(s): Yashodhan Karulkar, Christine D'Lima, Mihir Gada and Anjor Tank
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A Systematic Review on Structure of Hotel Safety and Security Services: Dimensions and Measures
Author(s): Savita, Vinay Rana and Shalini Singh