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Impact of Lockdown During Covid-19 Pandemic on Micro Small and Medium Enterprises (with Special Reference to Indian Handicraft Sector): A Study on Determinants and Exit Strategies
Author(s): Uma Shankar Yadav, Mano Ashish Tripathi, Sushmita Tripathi and Ravindra Tripathi
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An Exploratory Study of Millennial Consumer Behavior Antecedents using Influencer Marketing
Author(s): Kumar Sunny and Kuldeep
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Customer Buying Behavior Towards Cars During the Pandemic
Author(s): Joan Kingsly and Rajesh Ram Kumar
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Artificial Intelligence In Consumer Behaviour: A Systematic Literature Review of Empirical Research Papers Published In Marketing Journals (2000-2021)
Author(s): Rajat Gera and Alok Kumar
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Impact of Consumers Attitudes, Subjective Norms, and Perceived Behavioural Control on Consumer Purchase Behaviour towards Otc Allopathic Medicine
Author(s): Mridanish Jha, Aniruddha Bhowmick and Rajkumar M
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Women Empowerment and Inclusive Growth Need For Governance And Improved Employment Policy For Urban Unemployed Women In India
Author(s): Mohit Goel
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Effectiveness of Advertisements on Consumer Behaviour Post-Covid 19: A Study of University Students Pursuing Management Courses In Bihar & Jharkhand
Author(s): Manish Kumar and Sweta Singh
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Exploring the Sociocultural Determinants of Food Wastage Behaviour at Indian Weddings
Author(s): Medha Srivastava, Saurabh Kumar Srivastava and Soumyajyoti Banerjee
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Unearthing the Sustainable Practices and Innovation Performance on Organizational Commitment
Author(s): Yogendra Pal Bharadwaj and Akbar Ali Khan
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Analysis of Rural Customers' Dilemmas with Digital Banking Services In Indian Banking Systems Study of Selected Villages In Pune District of Maharashtra State
Author(s): Roshni Sawant