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The Mediating Impact of Brand Love and Brand Image between Brand Experience and Brand Loyalty: An Analysis of Car Brands
Author(s): Andreas Aldogan Eklund
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Understanding Customer Loyalty In The Online-To-Offline (O2O) Model by Measuring Emotion and Cognition In The Indian Context
Author(s): Kanwal Kapil
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Impact of Brand Parity on Brand-Related Factors Customer Satisfaction Repurchase Intention Continuum: An Empirical Study on Brands of Deodrants
Author(s): Deepak Babu, George A.P
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To Be Digital or Not To Be
Author(s): Florie Mazzorana
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Sustainability For Businesses: Marketing and Finance Persepective
Author(s): Aruna Dev Rroy, Uma Gulati, Srilalitha, Girija Kumar Sagi, Kavitha R Gowda
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A Study on Bankers Perception towards Export Finance on Leather Industry Provided by Selected Commercial Banks In Vellore District
Author(s): Jayanthi, Muthumeenakshi
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Empirical Testing of Capital Asset Pricing Model on Top 10 Companies Listed In Nse India
Author(s): Palak Talwar, Gopinathan
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Impact of Exchange Rate and Inflation Rate on Stock Market Return Volatility In India
Author(s): Nenavath Sreenu, KS Sekhar Rao and Suresh Naik
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Foreign Direct Investment (Fdi) In India and Its Impact on Economic Development an Empirical Assessment
Author(s): Sameer Shekhar, N. Jena and Nitin Seth
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The Role of Employee Recruitment and Selection on the Organizational Performance (Acase Mizan Aman Town)
Author(s): Alemayehu Bakalo
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Goal-Setting Theory and Gamification In Mobile Fitness App Engagement: A Pilot Study
Author(s): Pg Mohd Auzae Pg Arshad, Rohaizat Baharun, Norzaidahwati Zaidin
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Students Perceived Online Learning Quality and Intention To Accept Online Learning Model In Ghana: The Flow Experience
Author(s): Solomon Abekah Keelson, Michael Mensah and Isaac Nanekum
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Information Technology: A Tool To Drive Customer Experience
Author(s): Sumant Kumar Tewari
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Covid-19: Marketing Strategies and Innovation In Retail
Author(s): Eduardo Rocha de Oliveira, Graziela Oste Graziano Cremonezi, Jacir Leonir Casagrande and Alvaro José de Souto
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Mint Next Emerging Market
Author(s): Ratna Vadra
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Impact of Customers Opinion about Social Media Advertisement on Buying Behaviour Model Based Approach
Author(s): Rajendran Arun Prasath, Veluchamy Ramanujam, Kasilingam Lingaraja, Ammani Ammal, Solomon K Peter and Parthiban
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Difficulties faced by Rural Consumers Post Covid19 and Digital Solutions for them
Author(s): Suhail Gupta and Syeda Shazia Bukhari
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The Impact of Online Offers Wooing Young Customers
Author(s): Shino P. Jose, Siji Cyriac and Vijay Kuriakose