Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Volume 25, Special Issue 1 (Title: Covid-19 Effect on Marketing and Banking Sector) (2021)

Determinants of Consumer Patronage for Retail Banking Outlet Choice in Emerging Economies

Author(s): V.V. Devi Prasad Kotni
Covid-19 Overview of Impact on the Global Economy and Steps or Suggestions to Combat the Scenario

Author(s): Sajjan Choudhuri
Are Indian Consumers Happy with Artificial Intelligence Enabled Personalized Customer Service?

Author(s): Renu Isidore and C. Joe Arun
Switching Behavior Toward Online Shopping: Coercion or Choice during Covid-19 Pandemic

Author(s): Ram Komal Prasad and Manish Kumar Srivastava
Impact of Covid-19 Creating a Panic Buying

Author(s): Sajjan Choudhuri

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