Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Articles in issue: 3 | Volume: 23 | Month: September | Year: 2019

• Does Packaging Influence Purchase Decisions of Food Products? A Study of Young Consumers of India
  

  Author(s): Sanjeev Kapoor and Niraj Kumar

  Abstract Full-Text PDF

• Factors Making up Word of Mouth and Brand Equity: A Study among Fashion Clothing Stores Customers
  

  Author(s): Mohamed Ismail Mujahid Hilal

  Abstract Full-Text PDF

• Dispute Resolution of Online Shoppers In India
  

  Author(s): Hemant J. Katole

  Abstract Full-Text PDF

• Effect of Utilitarian Value and Hedonic Value on the Jambi Batik Purchase Decision
  

  Author(s): Dahmiri, Sigit Indrawijaya, Sylvia Kartika Wulan Bhayangkari, Nurida Isnaeni and Wirmie Eka Putra

  Abstract Full-Text PDF

• Exploring the Socio-Economic and Technological Situation of Indian Aviation Industry
  

  Author(s): Ashutosh Kolte, Balkrishan V. Sangvikar, Komal Tilak Shettigar and Kevin Francis Joy

  Abstract Full-Text PDF

• Economic Reform and Wholly Foreign Owned Enterprises in China: Marketing Lessons for Saudi Arabia in Implementing its Own Economic Reforms
  

  Author(s): Fadye Saud Alfayad

  Abstract Full-Text PDF

• Service Quality Satisfaction and Behavioural Intention: Mediation and Interaction Analysis in Electronic Food Ordering Services
  

  Author(s): Dr. J K Sharma and Dr. Nishant Kumar

  Abstract Full-Text PDF

• Personal Trust Institution Trust and Consumerism Attitudes towards Mobile Marketing and Banking Services in India
  

  Author(s): Dr. Balakrishnan Menon

  Abstract Full-Text PDF

• Awareness and Knowledge to Georgian Qvevri Wine in Poland and the Ways to Its Improvement
  

  Author(s): Rusudan Beriashvili

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• Determinants of Social Media Marketing Adoption among Smes: A Conceptual Framework
  

  Author(s): Bhabesh Kumar, Ahmed Al Asheq, Munmun Rahaman and Md. Mobarak Karim

  Abstract Full-Text PDF

• Cultural Values in Magazine Advertising: A Comparative Study of the Arab World and the United States
  

  Author(s): Najah Shahin, Morris Kalliny and Sami Shahin

  Abstract Full-Text PDF

• Drivers of Marketing Channel Performance: Evidence from Iran
  

  Author(s): Mohammad Abbaszadeh, Mohammad Haghighi and Mohammad Rahim Esfidani

  Abstract Full-Text PDF

• Trust and Risk Perspectives of High Value Brands
  

  Author(s): Dr. Mohammed Laeequddin, Dr. K. Abdul Waheed and Dr. Ramkrishna Dikkatwar

  Abstract Full-Text PDF