Journal of Management Information and Decision Sciences (Print ISSN: 1524-7252; Online ISSN: 1532-5806)

Articles in issue: 5 | Volume: 27 | Month: October | Year: 2024

• DATA-DRIVEN MARKETING: HOW MARKETING INFORMATION SYSTEMS (MKIS) TRANSFORM CONSUMER INSIGHTS INTO STRATEGY
  

  Author(s): Yudit Haredia

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• LEVERAGING TECHNOLOGY: MARKETING INFORMATION SYSTEMS FOR COMPETITIVE ADVANTAGE
  

  Author(s): Sayed Khan

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• STRATEGIC MARKETING IN ECONOMIC DECISION MAKING: ALIGNING CONSUMER BEHAVIOR WITH MARKET TRENDS
  

  Author(s): Kawthii Sahidd

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• THE ROLE OF DATA-DRIVEN INSIGHTS IN SHAPING ECONOMIC DECISIONS IN MARKETING
  

  Author(s): Reny Houn

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• BALANCING COST AND VALUE: HOW MARKETING INFLUENCES ECONOMIC CHOICES IN COMPETITIVE MARKETS
  

  Author(s): Raya Braun

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