Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Articles in issue: 2 | Volume: 21 | Month: November | Year: 2017

• Implicit Effects of Online Advertising on Consumer Cognitive Processes
  

  Author(s): Hager Machouche, Abderrazek Gharbi, Chokri Elfidha

  Abstract Full-Text PDF

• Retail Service Quality in Indonesia: Traditional Market Vs. Modern Market
  

  Author(s): Moh Farid Najib, Adila Sosianika

  Abstract Full-Text PDF

• Positive Versus Negative Word-of-mouth: Effects on Receivers
  

  Author(s): William C. Martin

  Abstract Full-Text PDF

• Factors Influencing Sales Peoples Performance: A Study of Mobile Service Providers in Bangladesh
  

  Author(s): Kamrul Islam Talukder, Muhammad Tahir Jan

  Abstract Full-Text PDF

• Enhancing the Export Performance of the SME's in the Manufacturing Sector in Zimbabwe
  

  Author(s): Godwell Karedza, Krishna K Govender

  Abstract Full-Text PDF