Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Articles in issue: 3 | Volume: 25 | Month: May | Year: 2021

• Marketing of Un-Manufactured Tobacco In Zimbabwe and the Export Market
  

  Author(s): Tayengwa Chitauro

  Abstract Full-Text PDF

• Impact of Celebrity Endorsement on Gen Y In India
  

  Author(s): Pingali Venugopal

  Abstract Full-Text PDF

• Customers Perceptions of Online Retailing Service Quality and Their Loyalty
  

  Author(s): Vikas Gautam and Vikram Sharma

  Abstract Full-Text PDF

• A Two-Decade Literature Review on Challenges Faced by Smes In Technology Adoption
  

  Author(s): Asmat Ara Shaikh, Anuj Kumar, Asif Ali Syed and Mohammed Zafar Shaikh

  Abstract Full-Text PDF

• Fianancial Well Being, Perceived Value and Consumption Frygality In Economic Crisis
  

  Author(s): Emna Arfa

  Abstract Full-Text PDF

• Influence of Celebrity Characteristics on Brand Resonance Outcomes In the Luxury Automobile Market
  

  Author(s): Peter Kwasi Kodjie, Ibn Kailan Abdul-Hamid, Winston Asiedu Inkumsah and Robert Yaw Amponsah

  Abstract Full-Text PDF

• Structure, Conduct And Performance Of Teff Market: The Case Of Adola Rede Woreda, Guji Zone, Oromia National Regional State, Ethiopia
  

  Author(s): Mengistu Bululta and Tinsae Demise

  Abstract Full-Text PDF

• Adoption Of Digital Marketing In Agribusiness: A Conceptual Study
  

  Author(s): Vasumathi P and Joe Arun C

  Abstract Full-Text PDF

• Marketing And Society: Marketing Contribution Gaps Model
  

  Author(s): Pingali Venugopal

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• Factors Influencing Young Consumers on E-Retailing An Empirical Study To Analyze E-Satisfaction Leading To E-Loyalty In the Indian Context
  

  Author(s): Sashikala P and Vijayudu G

  Abstract Full-Text PDF

• Customer Purchase Intentions and Actual Purchase for Organic Food A Conceptual Framework An Empirical Study
  

  Author(s): Abha Wankhede and Ralston Rajvaidya

  Abstract Full-Text PDF

• Financial Integration and Economic Growth In the Southern African Development Community.
  

  Author(s): Ch. Paramaiah and Pranav Kumar

  Abstract Full-Text PDF

• Thematic Extraction of the Worldwide Economic Financial and Managerial Effects of Covid-1
  

  Author(s): Diya Guha Roy

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• Regression Modeling Approach To Women Entrepreneurs Financial Independence In Rural Uttar Pradesh: A Micro Finance Institution Perspective
  

  Author(s): Vandana Sonker and Rajeev Kumar Singh

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• The Construct Validity of Farmers Perceptions of Agricultural Infrastructure and Development In Jammu and Kashmir: Confirmatory Factor Analysis Approach
  

  Author(s): Ajay Kumar Sharma, Meenakshi Gupta and Roop lal Sharma

  Abstract Full-Text PDF

• Impact Of Hedonic Motivation And Perceived Moral Obligation On Green Products Purchase Intention among Centennials.
  

  Author(s): Nagarajan Shanmugavel and Sathish Solayan

  Abstract Full-Text PDF

• Measuring the Level of Entrepreneurial Drive of Indian Micro-Entrepreneurs Using Psychological Variables and Carland Entrepreneurial Index
  

  Author(s): Namrata Chatterjee, Niladri Das, A K Subramani and N Akbar Jan

  Abstract Full-Text PDF

• Modelling Dual-Sourcing of Product Returns Collection with Surge In Returns Quantity
  

  Author(s): Siddhartha Kushwaha

  Abstract Full-Text PDF

• Analysis of Digital Marketing Strategies for Artists During the Pandemic
  

  Author(s): Medardo Amyr Sarmiento Carmona and Angel Torres-Toukoumidis

  Abstract Full-Text PDF

• Advertising On Instagram And Its Impact On The Attitude Of Consumer: Case Of Tunisian Brand Cosmetic Products
  

  Author(s): Zouaoui Imen and Souad Maghraoui

  Abstract Full-Text PDF

• Customer Satisfaction and Loyalty In Retailing In the Covid19 Pandemic
  

  Author(s): Bidyut Jyoti Gogoi

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