Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Articles in issue: 1 | Volume: 22 | Month: March | Year: 2018

• SME's Performance of Creative Industries Supporting Tourism in Indonesia: Market Orientation, Learning Orientation and Organizational Innovativeness as Determinants
  

  Author(s): Ratni Prima Lita, Meuthia, Ranny Fitriana Faisal

  Abstract Full-Text PDF

• A Comprehensive Structural Equation Modeling for E-impulse Buying
  

  Author(s): Shalini Singh

  Abstract Full-Text PDF

• Purchase Intention Survey of Millennials Towards Online Fashion Stores
  

  Author(s): Rajbir Singh Sethi, Jaspreet Kaur, Deepti Wadera

  Abstract Full-Text PDF

• Author(s): Khaled Attalla Al-Tarawneh

  Abstract Full-Text

• The Influence of Mediating Variables on Market Orientation During Organizational Change
  

  Author(s): Rex McClure

  Abstract Full-Text PDF

• Validation of Airline Service Quality Scale: Evidence from Indian and European Passengers
  

  Author(s): VR Nedunchezhian, A Thirunavukkarasu

  Abstract Full-Text PDF