Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Articles in issue: 2 | Volume: 24 | Month: June | Year: 2020

• To Study the Impact of Instafamous Celebrities on Consumer Buying Behavior
  

  Author(s): Yuvika Gupta, Sonal Agarwal and P.B Singh

  Abstract Full-Text PDF

• Sustainable Dairy Practices an Insight to Chain Coordination Mechanisms of Unorganized Segment of Dairy Sector in Punjab State
  

  Author(s): Meenakshi Gupta and Vikas Sharma

  Abstract Full-Text PDF

• Exploring Determinants of the Marketing Budget Allocation Process across Countries using Neural Network Classification: Japan, Germany, United States
  

  Author(s): David J. Smith

  Abstract Full-Text PDF

• Customer Relationship towards Boundary Spanner In-Store (Bakhala): A Saudi Perspective
  

  Author(s): Abdul Razzak Hashmi and Adil Zia

  Abstract Full-Text PDF

• Customer Value Co-Creation Behavior of Higher Education in South Sumatera
  

  Author(s): Supriyadi and Willy Arafah

  Abstract Full-Text PDF

• Customer Perception on Purchasing Through Facebook in Bangladesh: An Empirical Study on Dhaka City
  

  Author(s): Fazlul Hoque, Tahmina Akter Joya, Taskin Afrin, Tahrima Hoque Beg, Asma Akter and Abu Zafar Ahmed Mukul

  Abstract Full-Text PDF

• Intercultural Issues in International Tourism Negotiations
  

  Author(s): Dorsaf Dellech

  Abstract Full-Text PDF

• The Relationship between Mobile Retail Service Quality, Customer Satisfaction and Behavior Intentions
  

  Author(s): Manling Meng and Trina Sego

  Abstract Full-Text PDF

• Enhancing Behavioral Intention in out-of-stock situations-the mediating role of Perceived Product Uniqueness and Perceived Consumption Risk
  

  Author(s): Madhumitha Ezhilkumar

  Abstract Full-Text PDF

• Strategy of Productivity Management for Thailand Manufacturing
  

  Author(s): Pantit Varnakomala and Anucha Thapayom

  Abstract Full-Text PDF

• Enhancing Popularity of a Tourist Destination: Why Relationship Matters?
  

  Author(s): Bidyut Jyoti Gogoi

  Abstract Full-Text PDF

• Letter from The Editorial Board for Academy of Marketing Studies Journal
  

  Author(s): Ratish C Gupta

  Abstract Full-Text PDF

• Building Customer Citizenship behavior through multiple Self-Congruencies with Brand Passion as A Mediator - A Case of Letao Thailand Brand Community on Facebook Page
  

  Author(s): Dolnapa Tumwattana and Thongchai Srivardhana

  Abstract Full-Text PDF

• Examining Intensity of Use: A Case of Funny Selfies
  

  Author(s): Vikas Gautam

  Abstract Full-Text PDF

• A Study on Consumers Motivations towards Organic Food Products in India
  

  Author(s): Dasari Panduranga Rao, Ramanjaneyulu Mogili and Samala Nagaraj

  Abstract Full-Text PDF

• Determinants of Agri-Hotel Customers Experience from the Perspective of user generated Content: Text Mining Analysis
  

  Author(s): Vinay Chittiprolu, Mohan Venkatesh Palani, D.V.Srinivas Kumar and V.Venkata Ramana

  Abstract Full-Text PDF

• The Factors Influencing Consumers Organic Food Products Buying Intention
  

  Author(s): Anish Kunhikannan and K.K.Ramachandran

  Abstract Full-Text PDF

• Framing Australian Consumers Green Energy Buying Behaviour: A Review and Theoretical Foundation for Future Research
  

  Author(s): Al Sadat I Ahmed, Dr. Parves Sultan and Dr. Galina Williams

  Abstract Full-Text PDF

• Impact of E-Reviews on Millennials Cafe Visit Decision Making with Reference to Dehradun Region
  

  Author(s): Amit Tariyal, Shalini Singh and Swati Bisht

  Abstract Full-Text PDF

• The Impact of Myers-Briggs Personality Types (Introversion and Extroversion) on Purchase Intention towards International Fashion Brands of Millennials in India
  

  Author(s): Anisha Talwar, Jaspreet Kaur and Varun Duggal

  Abstract Full-Text PDF