Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Articles in issue: 2 | Volume: 23 | Month: June | Year: 2019

• Understanding Sina Weibo Users' Liking Behavior: An Empirical Study in China
  

  Author(s): Yiyi Wang and Md. Jahidur Rahman

  Abstract Full-Text PDF

• The Impact of Cosmetics Industry Social Media Marketing on Brand Loyalty: Evidence from Chinese College Students
  

  Author(s): Man Qiutong and Md. Jahidur Rahman

  Abstract Full-Text PDF

• The Auditor's Professional Judgment Process
  

  Author(s): Hami Hojatifard, Omid Pourheidari and Mahdi Baharmoghadam

  Abstract Full-Text PDF

• How effective are Your Actions? Impact of Perceived Consumer Effectiveness on Green Purchasing Behavior
  

  Author(s): Dr. Manoj Das and Dr. Mahesh Ramalingam

  Abstract Full-Text PDF

• Ethnocentric Product Advantage: A Perspective of Competitive Advantage in Small and Medium Enterprises (SMEs)
  

  Author(s): Ahmad Hanfan, Ahmad Ikhwan Setiawan and Dr. Hayati Nupus

  Abstract Full-Text PDF

• What Determines Split Banking? Evidence from Indian Exporting SMEs
  

  Author(s): Manpreet Kaur

  Abstract Full-Text PDF

• Effects of Airbnb Hosts Quality and Quantity Attributes on Reservation Performance: The Case of Hong Kong
  

  Author(s): Dusang Zhao and Md. Jahidur Rahman

  Abstract Full-Text PDF

• Service Innovation, Firm Location and Pricing Orientation of Smes Automobile Services
  

  Author(s): Collins Kankam Kwarteng, Peter Sarpong and Stephen Acheampong

  Abstract Full-Text PDF

• Does Joint Marketing Promotions Result In a Prisoners Dilemma?
  

  Author(s): Suli Lin, Kai-Chi Hsu, Shengyeh Wu, Guan-Ru Chen, Liang-Yu Heish,

  Abstract Full-Text PDF

• The Effects of Scandal on Corporate Image and Purchase Intention Perspectives from Consumers
  

  Author(s): Zhuofan Zhang, Ruth Chatelain-Jardon, Jose Luis Daniel,

  Abstract Full-Text PDF

• Adopting Social Media and Identifying Return on Investment from Using Social Media as Marketing Tool amongst Kuwaiti Smes
  

  Author(s): Dr. Rashed Alhaimer

  Abstract Full-Text PDF