Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Articles in issue: 3 | Volume: 24 | Month: July | Year: 2020

• Impact of Emotional Labor Strategies on Emotional Exhaustion: Mediating Effect of Anxiety in Pakistani Hotel Industry
  

  Author(s): Nazia Rafiq, Dr. Abdus Sattar Abbasi, Shrafat Ali Sair and Ahmed Muneeb Mehta

  Abstract Full-Text PDF

• Is Smartphone Loafing Energizing, Creative, Innovative and Productive at the Workplace?
  

  Author(s): Fouzia Hadi Ali and Ahmed Muneeb Mehta

  Abstract Full-Text PDF

• The Determinants of Customer Shop Online: A Case of Study from Indian Context
  

  Author(s): Dr. Jaipal Rathod and Mr. Gosala Raju

  Abstract Full-Text PDF

• Critical Review of Binge Watching Behaviour through the Prism of Vroom's Expectancy Theory
  

  Author(s): Arvin Subramanian, Dr. A. Seetharaman and Dr. K. Maddulety

  Abstract Full-Text PDF

• Changing Consumer Behaviours towards Online Shopping - An Impact of Covid 19
  

  Author(s): Anupam Sharma and Deepika Jhamb

  Abstract Full-Text PDF

• Affective Priming Technique in Advertising - An Empirical Study with Reference to Fast Moving Consumer Goods Sector
  

  Author(s): N Meena Rani and Divya Nair

  Abstract Full-Text PDF

• Technology Acceptance Model and Social Commerce Sites Usage: An Impact of Social Influence and Social Capital
  

  Author(s): Kamaljeet Kaur and Dr. Satinder Kumar

  Abstract Full-Text PDF

• Incorporating Sustainability in the Realm of Marketing: A Theoretical Framework
  

  Author(s): Pingali Venugopal

  Abstract Full-Text PDF

• Gen Z, Instagram Influencers and Hashtags Influence on Purchase Intention of Apparel
  

  Author(s): Ouya Huang and Lauren Copeland

  Abstract Full-Text PDF

• A Conceptual Framework on the Influence of Authenticity in Advertising and Positive Electronic Word of Mouth on Customer Satisfaction
  

  Author(s): Ragu Prasadh Rajendran and C. Joe Arun

  Abstract Full-Text PDF