Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Articles in issue: 1 | Volume: 28 | Month: February | Year: 2024

• E-commerce and Social Media Marketing: Impact of Advertising, Brand and Price on Brand Image of MSME
  

  Author(s): Manisha Sharma, Meenakshi Sharma and Anmol Mehta

  Abstract Full-Text PDF

• Financial and Non−Financial Factors Affecting Corporate Solvency: An Empirical Analysis in Indian Context
  

  Author(s): Ravikant Agarwal and Ashutosh Vashishtha

  Abstract Full-Text PDF

• "Unraveling the Operational Strategies and User Patterns of Leading Food Delivery Aggregators: A Comparative Analysis of Swiggy, Zomato, and Uber Eats"
  

  Author(s): Bharti Malukani

  Abstract Full-Text PDF

• City Gas Distribution is Driving India′s Gas-based Economy
  

  Author(s): Kadam Sambhaji Namdeo and Kavita Srivastava

  Abstract Full-Text PDF

• Visualising the ′Price−Quality′ Considerations of Indian Truck Market
  

  Author(s): Abhijit Sarkar, Diganta Mukherjee and Samrat Kumar Mukherjee

  Abstract Full-Text PDF

• Assessment of Customer Adoption of Digital Payment Using UTAUT Model
  

  Author(s): Mohammad Wasiq

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• Artificial Intelligence: The Next Frontier for Marketing in the Tourism Industry
  

  Author(s): K Kishan, Amitabh Mishra, Veena Tiwari and Veena Prasad Vemuri

  Abstract Full-Text PDF

• Exploring the Role of Conscious Attention and Enthused Participation in Online Purchase Behaviour: Moderating Role of Gender
  

  Author(s): Satish Chandra Ojha, Teena Bharti and Reetu Singh

  Abstract Full-Text PDF

• Digital Transactions in India− Unveiling the Growth Curve
  

  Author(s): Mona Agarwal and Monika Khatri

  Abstract Full-Text PDF

• An Appraisal on Impact of Artificial Intelligence Driven Algorithms (Auto-Suggestions) in Determining Consumer′s Buying Behavior across E-Commerce Platforms
  

  Author(s): Rajesh Verma,Vandana Sonker, Rajeev Kumar Singh and Rooplal Sharma

  Abstract Full-Text PDF

• Impact of Customer Behavior on Brand Loyalty: A Study on Select FMCG Brands in the Rural Region of Cochin, Kerala
  

  Author(s): Dipti Lunawat and Ronald Antony

  Abstract Full-Text PDF

• Assessing the Effectiveness of Online Learning: Insights from Student Experiences
  

  Author(s): Hansa Subnani and Monika Khatri

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• From Cash-Centric to Cashless Economy-A Study on User′s Awareness towards Digital Payment Systems
  

  Author(s): Mona Agarwal and Monika Khatri

  Abstract Full-Text PDF

• The Determinants of Consumer Trust during A Brand Name Substitution: The Moderating Role of the Country′s Image − The ′′Tunisiana−Ooredoo′′ Case
  

  Author(s): Kannou Ahmed and Kaouther Saied Ben Rached

  Abstract Full-Text PDF

• Unveiling the Digital Services Experience to Wealth Customers: With Special Reference to State Bank of India - An Imperial Banking base of Indian Economy
  

  Author(s): Vikas Singh, Neema, Richa Singh Dubey and Priya Shah

  Abstract Full-Text PDF

• Exploring Antecedents for user Acceptance of Cryptocurrencies through the Lens of the Indian Forex Market
  

  Author(s): Debashish Sakunia and Biswajita Parida

  Abstract Full-Text PDF

• A Study on Consumer Perception on Organic Products and its Certification Over Making Purchase Decision in Chennai
  

  Author(s): Magesh R and Rajeswari M

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• A Study on Impact of Adaptability and Accessibility of Digital Payment Systems and its Impact on Growth and Development of Economy
  

  Author(s): Jeotsna Mishra and Saurabh Sharma

  Abstract Full-Text PDF

• Food Quality, Price Fairness, Location and Physical Environment and Customer retention: An Evidence from the Oriental Food Chains in Egypt
  

  Author(s): Khaled Gad

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• Impact of Pricing and Packaging on Consumer Buying Behavior: A Study of IT Employees in India
  

  Author(s): Appu A, Bhavana Raj K, Parag Kalkar and Arpan Shrivastava

  Abstract Full-Text PDF

• Development of Self-constructed Tool to Measure Factors Influencing Patient Empowerment through Online Patient Support Groups
  

  Author(s): Vivek Pandey, Saibal Kumar Saha, Samrat Kumar Mukherjee and Ajeya Jha

  Abstract Full-Text PDF

• A Study on Utilization of Big Data Information in Decision Making Process by the Indian Investors in Stock Market
  

  Author(s): Rajeswari M, Magesh R and Keerthana S

  Abstract Full-Text PDF

• Technology for Governance: A Boon or A Bane?
  

  Author(s): Jayasri Indiran

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• A Review of Adoption Theories on Technology Acquisition in Indian SMEs
  

  Author(s): Anuj Kumar, Anoop Pandey, Monika Arora and Purvi Pujari

  Abstract Full-Text PDF

• Role of Emotional Intelligence on Entrepreneurial Intention and Entrepreneurial Attitude: A Systematic Literature Review and Future Research Agenda
  

  Author(s): Ipsita Dash, Parameswar Nayak, Shagun Tomar, Sayed Firoj Alli and Sonal Jain

  Abstract Full-Text PDF