Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Articles in issue: 4 | Volume: 22 | Month: December | Year: 2018

• Intention to Participate on Social Commerce Platform: A Study on E-commerce Websites
  

  Author(s): Ishfaq Hussain Bhat, Soumya Singh

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• Examining Financial Risk Tolerance via Mental Accounting and the Behavioral Life-cycle Hypothesis
  

  Author(s): William C Martin, Arezoo Davari

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• Antecedents of Customer Loyalty in The Mobile Telecommunication Market A Cross-cultural Investigation
  

  Author(s): Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Kostas Kaminakis, Apostolos Giovanis, Avraam Papastathopoulos

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• Advanced IPA Assessment For Contemporary Exhibition Visitor’s Engagement Marketing
  

  Author(s): Chung Ling Huh, Wei-Guang Tsaur, Hung-Ming Yeh, Shih-Shiunn Chen, Wei-Jen Chen

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• Scale Development and Initial Validation for Consumption Masstige
  

  Author(s): Solon Bevilacqua

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• Congruence Between Self-concept and Brand Personality, Its Effect on Brand Emotional Attachment
  

  Author(s): Salimi Mitra, Khanlari Amir

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• A New Perspective on the Cognitive Representation of Internal Reference Price
  

  Author(s): Rajesh Chandrashekaran

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• Examining Frequency of Operating Interactive Voice Response System for Specified Purposes (in Mobile Telecommunication Industry)
  

  Author(s): G Vaishnavi, S.K.G. GANESH

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• Seeing University in Tangibles Dimension: A Landmark as a Marketing Strategy for Unilak, is it Needed?
  

  Author(s): Jeni Wardi, Dwika Lodia Putri, Budianto Hamuddin

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• Critical Success Factors for Ayurvedic and Herbal Product Launch-evidence From India
  

  Author(s): Sanjeev Verma, Mohit Kalra

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• Measuring Consumer Reactions During Product-harm Crisis Among Indian Consumers
  

  Author(s): Utkal Khandelwal, Kushagra Kulshrestha, Vikas Tripathi

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