Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Articles in issue: 2 | Volume: 29 | Month: April | Year: 2025

• Mapping the Fintech Terrain in India: A Systematic Literature Review
  

  Author(s): Neha Sangwan and Anjala Kalsie

  Abstract Full-Text PDF

• FDI Inflow and Economic Growth in India
  

  Author(s): Amit Hedau and Sarbesh Mishra

  Abstract Full-Text PDF

• Unveiling Role of Emotions in Customer Experience: Retrospective Review using TCCM Framework and Future Research Agenda
  

  Author(s): Shreya Jha, Amit Mookerjee and Ansh Gupta

  Abstract Full-Text PDF

• A Study on Behavioural Outcomes of Patients towards Humanoid Service Robots (HSR) In Health Care Settings
  

  Author(s): Bejoy John Thomas and Suganya Ganesan, Bharathidasan

  Abstract PDF

• Assessing Patient’s Satisfaction in Government Homeopathy Medical Colleges: An Empirical Study
  

  Author(s): Biranchi Narayan Swar and Abhijit Pandit

  Abstract PDF

• Measuring the Impact of Ethnocentrism on Indian Youth-An Empirical Study on Khadi Fabric Choice of Preference
  

  Author(s): Arvind Mallik, Keerthan Raj, Arthur Fernandes and Amith Donald Menezes

  Abstract PDF

• Enhancing Employee Engagement and Satisfaction through Strategic Talent Acquisition and Marketing Integration
  

  Author(s): Saithu Mohammed, Jain Jacob, Maheswari P., Ranjitha Ragu and Mailanchikeel Ebrahim

  Abstract PDF

• Managing Stress in the Gig Economy: A Case Study of Zomato and Swiggy in Hyderabad
  

  Author(s): Venkataiah P

  Abstract PDF

• Supply Chain and Marketing Functions Interface for Competitiveness
  

  Author(s): Sunil Giri

  Abstract PDF