Articles Inpress - Volume 28, Issue 6

• Effect of Company Strategies on Organizational Performance in Nigerian Construction Industry
  Author(s): Muktak Vyas, Sonika Parashar

Articles Inpress - Volume 29, Issue 4

• Leveraging Hr and Marketing Practices to Foster Innovation in the Indian Handloom Sector
  Author(s): Reshmi JK Babu, Shekar Babu, P.S. Rajeswari

• Sustainability and Green Supply Chain Practices: An In-Depth Analysis
  Author(s): Sumit Rastogi, Rachita Kapoor Bhasin, Priyanshi Sharma

• Optimizing Restaurant Performance Metrics through Menu Cost Management
  Author(s): Abheek Pramanick, Sumant Sharma and Anish Slath

• Impact of Digital Marketing on Consumer buying Behavior in the Dairy Industry
  Author(s): Venugopal B and Prakash, K.C.

• Analyzing Effectiveness of New Emerging Technologies on Reshaping Human Resource Department
  Author(s): Gopalakrishnan G, Sweta Banerjee and Shilpa Gaidhani

• Brand Equity in the Luxury Market: A Study of Consumer Perceptions and Premium Pricing
  Author(s): Neelam Raut, Archana Borde, Shailesh Tripathi, Nimita Srivastava Nimkar and Amar Prabhakar Narkhede

• Digital Entrepreneur and Innovation: Investigating the Role of Social Media in Start-Up Success
  Author(s): Malini Jain, Anand Dhutraj, Vaibhav Kulkarni and Jestin Johny

• Transforming Tourism through AI: A Kerala Case Study using SMART Model
  Author(s): Kavita Sasidharan Kulkarni and Jayanthi B V

• Milk Labels and Mindsets: Analyzing Consumer Reactions to Health and Quality Claims
  Author(s): Suganya S, Pathamuthu P, Josili V and Manju R

• Exploring the Ethical Implications of AI-Enhanced Hiring Practices in Delhi NCR Consulting Firms
  Author(s): Ritika Sahrawat and Gurvinder Kaur

Articles Inpress - Volume 29, Issue 3

• Drivers of Social Media User Motivation Examined Through Online Brand-Related Activities Impacting Marketing Outcomes: A Conceptual Framework
  Author(s): Kashika Chadha, Yukti Ahuja

• An Empirical Analysis of Consumer Payment Choices in Indian E-commerce: Domestic vs. International
  Author(s): Samir Ul Hassan, Joel Basumatary

• The Role of Grit and Emotional Intelligence in Managing Soldier’s Stress: Implication for Marketing Approaches
  Author(s): Raveena Sisodiya, Charu Dhankar

• Instagram as a Marketing Tool for the Promotion of Bollywood Films
  Author(s): Shubhangi Salokhe, Shubham Salokhe