+447897074703
+447897074703Drivers of Social Media User Motivation Examined Through Online Brand-Related Activities Impacting Marketing Outcomes: A Conceptual Framework
Author(s): Kashika Chadha, Yukti Ahuja
An Empirical Analysis of Consumer Payment Choices in Indian E-commerce: Domestic vs. International
Author(s): Samir Ul Hassan, Joel Basumatary
The Role of Grit and Emotional Intelligence in Managing SoldierÂ’s Stress: Implication for Marketing Approaches
Author(s): Raveena Sisodiya, Charu Dhankar
Instagram as a Marketing Tool for the Promotion of Bollywood Films
Author(s): Shubhangi Salokhe, Shubham Salokhe
The Future of Literature Reviews: Enhancing Literature Reviews with Multidisciplinary Perspectives
Author(s): Ujjal Mukherjee
An Enhanced Hybrid Architecture for Detecting Malware in Android Apps Using Machine Learning and Deep Learning Techniques
Author(s): Monika Sharma, Ajay Kaul and Naveen Kumar Gondhi
An Investigation of the Validity and Reliability of Neuromarketing Constructs in Influencing Indian Consumer’s Buying Behaviour
Author(s): Akshaya N and Manochandar S
Advancements and Evolution of Artificial Intelligence (AI) in Enhancing Robotics: Innovations, Applications and Future Directions
Author(s): Tarun Madan Kanade, Suraj Bimal Sharma, Tushar K. Savale and Amit Arun Medhekar
Does Financial Performance Affected by CSR Activities of Company?
Author(s): Felice Joy, Omal M, Athira Murali, Anusree M and Reena Francis
Effect of Company Strategies on Organizational Performance in Nigerian Construction Industry
Author(s): Muktak Vyas, Sonika Parashar
Consumer Behavior Intentions towards Mobile Payment Applications
Author(s): Kavitha K, Celina A, Priya S and Priyadarsini P
Unravelling Mindful Work Engagement in the Digital Generation: The Interplay of Social Media Usage
Author(s): Puja Agarwal, Paramjit S Lamba and Neera Jain