Digital Brand Immersion: Unveiling the Impact on Authenticity, Attachment, and Loyalty in Luxury Fashion
Author(s): Shikha Sharma, Rachna Jain and Mohita Maggon
Future-Proofing through Sustainability: A Comprehensive Review and Analysis of Business Model Innovation and Transformation Strategies
Author(s): Debiprasad Mukherjee, Santosh Kumar Prusty and Rojers P Joseph
Measurement of Internet Search and Internet Purchases from an Indian Perspective with Special Reference to Delhi/Ncr
Author(s): Laxmi and Rajender Kumar
Introduction of AI: A Transformative Approach to Achieve Digital Financial Inclusion in India
Author(s): Rajender Kumar and Bhoomika Garg
A Study on Impact of Cinema Industry on Changes in Behavioural and Consumption Patterns of Gen Z in Indian Context
Author(s): Rohan Das, Pranav Ranjan, Sarvesh Kumar, Meghasham Chaudhary, Shital P. Bhusare, Vivek I Swami, Samrat Ray and Kumar D.
Women and Information Technology: A COVID-19 Pandemic Perspective
Author(s): Sarthak Sengupta, Nimisha Singh and Anurika Vaish
Perception of Organizational Justice: The Role of Dehumanization, Abusive Supervision and Incivility
Author(s): Monisha Meher, Tumpa Dey, Tulika Sharma and Pavan Kr. Balivada
Analyzing the Dynamics of Stackelberg Leader-Follower Game in Revenue Sharing Contracts for Supply Chain Coordination: A Structured Review
Author(s): Anil Kumar and Anubhav Singh Gangwar