Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Research Article: 2025 Vol: 29 Issue: 4S

Data-Driven Approaches to Enhance Supply Chain Resilience through HR Analytics

Syed Hassan Imam Gardezi, Union Investments LLC, UAE

Bindu Nair, D B College Keezhoor Thalayolaparambu Kottayam Kerala

Rachakonda Ravindra Vidyadhar, Operations Support and Excellence Manager, National Energy Services Reunited Corp., Dammam, Saudi Arabia

Veena Dutta, Ahmedabad University, Ahmedabad, Gujrat

Sweta Suman, Lal Bahadur Shastri Institute of Management Delhi

Citation Information: Gardezi, H., Nair, B., Vidyadhar, R.R., Dutta, V., & Suman, S. (2025) Data-driven approaches to enhance supply chain resilience through hr analytics. Academy of Marketing Studies Journal, 29(S2), 1-6.

Abstract

This research aims at exploring how HR analytics can improve supply chain performance by implementing data-driven human capital management strategies. A survey involving 300 respondents from the human resource and supply chain fields was conducted, and a quantitative method was used to identify how workforce analytics ensures that the readiness of the employees is in line with the operations during disruptions. The study reveals that there is a high level of implementation of HR analytics as a key factor in enhancing workforce optimization, engagement, and flexibility that support supply chain reliability and sustainability. Also, the adoption of innovative technologies such as Artificial Intelligence & Machine Learning as key enablers in managing risks, eliminating waste, and improving sustainability in supply chain management is noted. Companies using HR analytics showed enhanced strategic and operational decision-making and more effectively handled disruptions in workforce and operations. This research emphasizes the need to integrate insights from data analytics into the supply chain initiatives for sustainability and competitiveness. Subsequent research should also concentrate on the application of the developed models within certain sectors and the relationship between workforce analytics and novel technologies.

Keywords

HR Analytics, Supply Chain Resilience, Workforce Optimization, Engagement, Data Analytics.

Introduction

Managing supply chain resilience has become a key consideration for companies to compete effectively in the current uncertain business environment. HR analytics – or the application of data processing to address issues related to employees and their impact on supply chain – can positively affect the resilience of supply chain by providing valuable insights and improving the decision-making process as well as the overall flexibility in extreme conditions. (Olawale et al., 2024).

Further, predictive analytics helps forecast labor demand during peak seasons or disruptions. Companies like Amazon leverage historical data, including order volumes and weather patterns, to allocate resources efficiently during high-demand periods such as Black Friday, resulting in reduced overtime costs and better workforce utilization (Forbes, 2023). Similarly, Walmart utilizes HR analytics to conduct skill gap analyses, enabling the training of warehouse employees in automation technologies as warehouses adopt robotics. By tracking employee skills, certifications, and training completion rates, Walmart has enhanced adaptability to automation, reducing operational downtime (Harvard Business Review, 2022). In addition, through the insight provided by HR analytics inside and outside the organization, the level of engagement and retention can be increased, which is significant in keeping a consistent and motivated group of workers during any crisis. In addition, by analyzing data and identifying possible ways of team collaboration, HR analytics helps to solve many of the problems that come with supply chain planning. HR analytics also plays a crucial role in predicting attrition and mitigating its impact on supply chains. DHL employs machine learning models to analyze turnover risks based on job satisfaction surveys, compensation trends, and workload data. This approach has enabled proactive hiring strategies, reducing turnover rates in vulnerable regions by 15% (Logistics Management, 2023). Moreover, wearable devices and IoT solutions are increasingly being used to monitor employee productivity and safety in real-time. For example, GE Healthcare implemented IoT-based monitoring devices to track fatigue and movement patterns in distribution centers, leading to a 25% reduction in workplace injuries and consistent productivity during high-demand periods (McKinsey, 2023). Companies using HR analytics for workforce planning have reported significant cost savings, including a 12% reduction in hiring costs and an 18% decrease in overtime expenditures. Furthermore, predictive staffing models have led to a 15% increase in order fulfillment speed, while proactive training has minimized operational disruptions (PwC, 2023). These examples underscore the potential of HR analytics in building a resilient supply chain by optimizing workforce management, ensuring safety, and fostering diversity.

Supply chain vulnerability is a significant issue of concern and so this paper focuses on investigating the potential of data and HR analytics for enhancing this link. It explores the relationship between workforce management and supply chain practices and show how by adopting a data-driven approach to human capital, organizations can improve the responsiveness of their supply chains in the event of disruption. (Dubey et al., 2022)

Objectives

Aim: Using data-driven techniques and cutting-edge technology, we aim to explore HR analytics' potential as a strategic tool for bolstering supply chain resilience, increasing employee engagement, and workforce preparedness.

1. To explore the role of HR analytics in enhancing workforce preparedness and supply chain resilience.

2. To analyze the impact of data-driven workforce management practices on employee engagement, retention, and operational efficiency.

3. To evaluate the integration of HR analytics with advanced technologies, such as AI and machine learning, in mitigating supply chain disruptions and improving overall resilience.

Literature Review

Increasingly, the literature focuses on the part played by data analytics in strengthening supply chains’ resilience. Scholars, therefore, stress the incorporation of WFA, AI, and other technologies to mitigate risks and enhance productivity. This review integrates prominent research that demonstrates how these methods are used and effective they are.

Olufunke et al. (2024) argue that workforce analytics is useful in enhancing supply chain efficiency through findings ways of closing skill gaps, redistribution of workforce, and encouraging the workforce. Their findings further elucidate that organizations leveraging on workforce analytics can be able to improve on supply chain flexibility and continuity especially in the face of disruption. According to the authors, use and collection of data empower the organizations to make status-driven and preventive strategies for the readiness and adaptability of the workforce. Likewise, Liu et al. (2024) look into how data-driven optimization approaches can be utilized to increase productivity and robustness in supply chains across different geographic regions. They argue that the application of advanced analytics in supply chain management systems allows organizations to respond to risks more effectively. The study also underlines that it is equally important to use big data, which reflects the state of affairs in real time, in conjunction with sound decision-making algorithms.

Supporting this view, Cohen (2022) discusses the opportunities of applying control and optimization tools in the context of building actionable analytics for supply chain resilience. Analytics is referred as one of the factors that can drive improvement in the supply chain’s robustness since it helps to improve operations and speed up the recovery processes, reducing disruptions where necessary. He stresses on being adept at predicting analytics to handle certain contingencies and keep operations running smoothly. Holmes (2024) builds on this view by calling for supply chains that are adaptive and prepared for the future. As pointed out by Holmes, resilience transcends beyond responding to interruptions to embracing flexibility and adaptability in supply chain systems. The focus is on how the flexibility of the workforce as well as the increased workforce analytics improves coordination and cooperation in organizations.

AI and ML have become essential instruments for bolstering supply chain resilience. Rane et al. (2024) illustrate the application of AI, ML, and deep learning in overcoming problems within supply chain logistics. Their research underscores the capacity of these technologies to enhance operations, mitigate inefficiencies, and bolster sustainability. These developments, coupled with HR analytics, can further augment the agility and resilience of supply networks. Mittal and Panchal (2023) present an empirical analysis of AI-driven evaluation methods for detecting supply chain risks. Their research demonstrates how external shocks, like economic crises and pandemics, can be alleviated by AI-driven decision-making. They determine that data-driven platforms enable firms to evaluate risks and improve resilience efficiently. Finally, Gani et al. (2023) examine the enhancement of supply chain resilience in data-driven business contexts. They contend that incorporating advanced analytics into supply chain strategy improves adaptability and operational efficiency. The research highlights the significance of HR analytics in synchronizing human capital with supply chain goals, resulting in enhanced performance during disruptions.

These studies collectively illustrate the essential function of data-driven methodologies in enhancing supply chain resilience. Organizations may enhance flexibility, efficiency, and sustainability by utilizing workforce analytics, artificial intelligence, and advanced optimization approaches, thereby equipping themselves to manage the challenges of contemporary supply chain settings.

Research Methodology

This research uses a quantitative research methodology to investigate the part played by Human Resource analytics in building up the resilience of Supply Chain. The direction is more quantitative, as the aim is to obtain quantitative data that would be used to make statistical conclusions regarding the connection between the analyzed HR practices and the performance of the supply chain. To data gather the research will employ and admin structured questionnaires towards the SC and HR professionals from various organizations across industry types. The number of participants in the survey will be 300 working in organizations of SMEs and MNCs. The target participants are the HR managers, supply chain managers, and all other employees who are directly or indirectly involved in the managerial process of staffing and supply chain management. In probability sampling, respondents will be taken based on the strata will help in ensuring that samples from different sectors and organizations of different size are taken Jana et al. (2022).

Results and Discussion

The study analyzed data from 300 respondents, including HR and supply chain professionals, to understand the impact of HR analytics on supply chain resilience. The results highlight several key insights into workforce dynamics, resilience strategies, and the integration of data-driven HR practices into supply chain management.

Adoption of HR Analytics

The survey revealed that 72% of organizations apply HR analytics to the management of human resources with the trend increasing steadily. Of these, 40 percent said that the adoption level was high, while 32 percent said that the level was moderate. However, 28% of respondents also reported that their organizations had limited or no use of HR analytics, meaning there are areas to explore more of the application. Out of the organizations, which engaged in the use of HR analytics, the performance in workforce planning and management of disruption was much better.

Workforce Preparedness

It was also established that the use of HR analytics was useful in establishing skills deficits, manpower distribution and general readiness. About 65% of the respondents supported that HR analytics were useful in matching skills requirements within the workforce to supply chain demands. Of them, 35% strongly agreed, and 30% agreed. Yet, 20% of the participants were neutral, while 15% disagreed with the statement and therefore, the effectiveness may vary concerning the strategy used by the organization.

Employee Engagement and Retention

There was a clear positive correlation between HR analytics & the engagement level of the workforce; 68% of the respondents reported that their organizational workforce morale and flexibility had been boosted. These organizations also claimed lower turnover rates during disruptions to supply chains, underscoring the need to build HR analytical capabilities that can ensure a strong workforce ready to cope with the disruptions in the supply chain.

Supply Chain Resilience

The implementation of HR analytics was linked to a better supply chain performance especially in relation to speed and disruption sensitivity. Some 70% of the participants pointed that HR analytics were useful for key processes, including decision-making, crisis solving, and business continuity Tables 1-4.

Table 1 Adoption of HR Analytics in Organizations
Response Percentage Frequency
High Adoption 40% 120
Moderate Adoption 32% 96
Low/No Adoption 28% 84
Table 2 Perceived Impact of HR Analytics on Workforce Preparedness
Response Percentage Frequency
Strongly Agree 35% 105
Agree 30% 90
Neutral 20% 60
Disagree 10% 30
Strongly Disagree 5% 15
Table 3 Perceived Effect of HR Analytics on Employee Engagement
Response Percentage Frequency
Strongly Agree 40% 120
Agree 28% 84
Neutral 18% 54
Disagree 9% 27
Strongly Disagree 5% 15
Table 4 Summary of HR Analytics Impact on Supply Chain Resilience
Aspect Key Metrics Percentage (%) Frequency (n)
Adoption of HR Analytics High Adoption 40 120
  Moderate Adoption 32 96
  Low/No Adoption 28 84
Workforce Preparedness Strongly Agree 35 105
  Agree 30 90
  Neutral 20 60
  Disagree 10 30
  Strongly Disagree 5 15
Employee Engagement & Retention Strongly Agree 40 120
  Agree 28 84
  Neutral 18 54
  Disagree 9 27
  Strongly Disagree 5 15
Supply Chain Resilience Better decision-making, crisis-solving, and business continuity 70 210

The results confirm the critical role of HR analytics in enabling a resilient & responsive supply chain. Organizations that leverage these tools can address workforce challenges more effectively, ensuring that human capital becomes a strategic asset during crises. Future studies should focus on industry-specific implementations and explore how HR analytics can address emerging global supply chain challenges

Conclusion

The heightened volatility of the business environment has therefore necessitated the adoption of data driven initiatives such as HR analytics as a key approach for improving the supply chain. The current work accentuates the importance of using analysis in the human resource for strategic planning in supply chain disruptions, which will lead to better readiness, flexibility and resilience. Some of the research findings show that organizations use of HR analytics can enhance the management of workforce issues like; skills shortage, engagement and resources. Through the application of big data, these organizations have been able to provide better decision support, respond to issues quicker and have a better business continuity. It also suggests using AI and ML in conjunction with HR analytics to develop the robustness of supply chain in the future.

Furthermore, the results highlight that WFA plays a key role in enhancing employee satisfaction and engagement as these are essential aspects of keeping the workforce motivated and ready for change during difficult times. The organizations which focus on the data-driven approach to managing its workforce can gain not only better performance, but also sustainable business continuity. AI and other technologies come into play in a broader supply chain management process apart from supporting HR analytics where issues to do with risks, logistics, sustainability among others are addressed. All these technologies when correctly implemented form a strong foundation for handling risks and achieving the stability of the supply chain. Consequently, the results validate that a strategic approach to managing the human capital with the help of analytics and technologies, is crucial for developing sustainable supply chains. Managers have to build support for data analytics and undergo organizational cultural changes to support learning and change in organizations that operate in volatile environments. To further understand the topic and maximize solutions for sustainable supply chain management, future research should focus on industry characteristics and the relationships between technology and human resources.

References

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Received: 06-Feb-2025, Manuscript No. AMSJ-25-15689; Editor assigned: 07-Feb-2025, PreQC No. AMSJ-25-15689(PQ); Reviewed: 20-Mar-2025, QC No. AMSJ-25-15689; Revised: 29-Mar-2025, Manuscript No. AMSJ-25-15689(R); Published: 03-Apr-2025

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