Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

2017: Volume 21, Issue 1

An Analysis of the Origins of Collaborative Consumption and its Implications for Marketing

Author(s): Myriam Ertz, Fabien Durif, Manon Arcand.

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Post-switching Behavior: Bottom of the Pyramid (Bop) Stockpiling as a Result of Sales Promotion

Author(s): James Lappeman, Titi Kabi, Hannah Oglesby, Olivia Palmer.

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Brand Loyalty on the Basis of Olfactory Techniques Using Discriminant Analysis: A Case of Cafe Coffee Day Store in Kolkata, India

Author(s): Shuvam Chatterjee

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Effects of Country of Origin and Product Features on Customer Purchase Intention: A Study of Imported Powder Milk

Author(s): Hoang TPM Le, Phuong V Nguyen, Ho Phi Dinh, Chi NA Dang

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The Influence of Celebrity Endorsement on Visual Attention: An Eye-tracking Study in Brazil

Author(s): Carla Regina Borges Matias Falsarella, Jorge Henrique Caldeira de Oliveira, Janaina de Moura Engracia Giraldi

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Business-to-business Framework of Relationship Marketing in the South African Cement Manufacturing Industry

Author(s): Phineas Mbango

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Open Innovation: Is it a Good Strategy in Consumers' Eyes?

Author(s): Xuefeng Liu, Eric Fang

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