Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Women and Information Technology: A COVID-19 Pandemic Perspective

Author(s): Sarthak Sengupta, Nimisha Singh and Anurika Vaish

A massive surge has been witnessed among the women working in the field of Information Technology. The research study attempts to understand the scenario of women working in the IT/ITes sector before and during the coronavirus period. Secondary data was analyzed to understand the same. The data extracted from the review of the literature helped in finding the research gaps and problems to formulate the research objectives along with the relevant hypothesis. The qualitative and quantitative analysis was done to get a bird’s-eye view of the research studies done in the area of women and information technology. Tweets from a microblogging social networking platform named Twitter were collected before and during the COVID-19 pandemic. It was found that the sentiments of Twitter users were mostly positive and plenty of research studies have been done in the past. But this study laid the foundation stone for understanding the scenario of women in information technology during the COVID-19 pandemic.

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