Author(s): Chawapong Nui-Suk, Jintanee Ru-Zhue, Somjai Nupueng
To be successful at market-oriented farming, the farmer needs more outstanding farm management and entrepreneurial skills. Being an entrepreneur is a way of life and a way of looking at the world. An entrepreneurial farmer makes farming decisions in a complex, competitive, and collaborative environment. This article aims to illustrate the weakness of a farmer in becoming a farmer-entrepreneur. This study employed an interview form to collect primary data from farmers, local collectors, wholesalers, and retailers, to analyze marketing channels and marketing margins. Gathering quantity and yield data forecast cabbage prices using Exponential smoothing adjusted for Trend and Seasonal Variation -Winter's Model to compare suitable time and produce in reality. According to the study results, the results show the farmer process still does not achieve Farmer Entrepreneurship characteristics that why they cannot improve household economics situation.