Author(s): Gohar Khan
This conceptual paper delves into Virtual Commerce (v-commerce) as the new frontier for entrepreneurs, emphasizing its role in transforming the retail landscape. It introduces key virtual platforms like Decentraland, Second Life, and The Sandbox, where entrepreneurs can create, manage, and monetize digital assets in rapidly growing virtual economies fueled by blockchain and cryptocurrency. The paper provides a historical perspective, highlighting the evolution from e-commerce and social commerce to mobile commerce, setting the stage for v-commerce's emergence. It then explores how v-commerce is reshaping entrepreneurship by enabling innovative business models and immersive consumer experiences through technologies such as VR, AR, and AI. These advancements offer real-time customization, interactive engagement, and unique economic opportunities, bridging the gap between digital and physical commerce.