Author(s): Pragalbh Sharma,Ritesh Sharma and Uma Shankar Yadav
Purpose- The purpose of this paper is to analyse the impact of workplace stress on the job performance of marketing professionals. It analyses the impact of many stressors, including workload, role ambiguity, conflict, etc. Methodology-This study uses data from 250 marketing professionals employed by multinational corporations in India as managers and assistant managers to explore the association between workplace stress and job performance. Findings- A significant number of respondents is experiencing various physical and psychological problems such as pains, aches, memory and concentration issues, mood disorders, depression, and isolation from others. These problems are causing a high-stress level in almost two-thirds of the respondent. Originality- The research is original and is based on the analysis conducted by the authors based on the data compiled. The authors have cited all the sources included in the article. Practical implications- The research is of immense significance for the academicians/scholars working in the field of Marketing and Human resource management and for the policy makers within the organisational hierarchy to assist them in designing better Human resource management strategies.