Author(s): Gabriela de Abreu Passos, Mayla Cristina Costa Maroni Saraiva
This study endeavors to comprehensively scrutinize the societal roles ascribed to Eike Batista across diverse media platforms throughout his professional tenure. Incorporating an array of communication channels such as newspapers, magazines, radio, television, and social media, these mediums intricately mold the dynamics of society, shaping public perceptions of conflicts and spotlighting critical issues. The analysis of how Eike Batista's social roles are portrayed in the media offers valuable insights into the influence of media-disseminated information on societal perceptions and the collective imagination. Additionally, it elucidates how media narratives either reinforce established social norms or catalyze transformative shifts, underscoring the influential role of media in contemporary society.