Author(s): Pavinu Guiraud
Organizational Behavior (OB) is a critical field of study that examines how individuals and groups act within an organization and how these behaviors impact organizational effectiveness. Understanding OB is essential for effective business management as it provides insights into employee motivation, team dynamics, leadership, and organizational culture. This article explores key concepts of organizational behavior, including motivation theories, group dynamics, leadership styles, and organizational culture, and discusses how these insights can be applied to improve business management practices.