Author(s): Laith A Khaddam, Mohammed A Abusweilem, Amineh A Khaddam, Fayrouz Abousweilem, Hani J. Irtaimeh
The airline industry has serves its customers without position and time constraints. The ability to use electronic loyalty programs to facilitate customers. This paper aims to evaluate the adaptation of electronic loyalty programs based on TAM to Improve the actual use of electronic program loyalty by using the quality of electronic services as a mediator. A survey was distributed and 140 valid sample responds has been collected from upper and middle management at Amman International Airport. Hypothesis was tested by employing the AMOS program. The main finding was that the quality of electronic services partially mediates the relationship between Perceived Usefulness (PUS) from an electronic loyalty program, Attitude toward Using (ATU) Electronic Loyalty Program to Improve Actual Use of Electronic Program Loyalty.