Author(s): Angga Dewi Anggraeni, Ratih Hurriyati, Lili Adi Wibowo, Lili Adi Wibowo
In the tourism industry, recuperation is a main instrument in the transformative economy era as desires have evolved into basic needs. Spa is one of tourist’s favorite attractions for healing and spiritual pleasure. This study aims to determine the effect of tourist involvement on behavioral intention through tourist perceived value in visiting spa during the COVID-19 pandemic in West Java. This study adopts tourist involvement, tourist perceived value, and behavioral intention as the variables. The data were processed using SPSS and the structural equation modeling (SEM). It was found that tourist perceived value mediates tourist involvement and behavioral intention.