Author(s): Melia Famiola
This study elaborates on the social construction behind the revitalization of a Indonesian SMEs: Batik industry. As a classic and old business in Indonesia, this industry has faced and escaped from stressful situations. Nevertheless, it has showed a significant growth and consider as a potential market and contribute significant contribution to Indonesian economic.
Using social constructivism approach with qualitative research method, this study exposes how social change in the batik industry occur and create its new profile into Indonesia economy. It identified the essential supportive factors of the positive social change, the process of entrepreneurial change as well as the implication of the change into today social structure within the industry.
This study also highlights a lesson learn how a revitalisation within an industry should provide stimulus efforts that affect to supply and demand side of the industry concurrently.