Author(s): Reny Houn
This abstract explores how data-driven insights significantly influence economic decisions in marketing. By analyzing consumer behavior, market trends, and performance metrics, businesses can optimize strategies for better targeting and resource allocation. The integration of data analytics enhances decision-making, enabling companies to adapt to market changes swiftly. As a result, organizations improve efficiency, increase ROI, and foster innovation. This paper emphasizes the critical role of data in shaping effective marketing strategies and driving sustainable growth