Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

The Problematic use of Smartphone and Fomo as Antecedents of Facebook Addiction

Author(s): Houssem Edine Nasr and Kaouther Saied Ben Rached

This paper tries to determine the Facebook addiction as a reality that is gaining momentum around the world and as a result of technology development, which is linked to the smartphone use, through Fear of Missing Out (FoMO) and the problematic use of smartphone. The results of this study showed that these two variables are antecedents of Facebook addiction.

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