Author(s): Norena-Chavez Diego Alonso, Thalassinos Eleftherios
This research aimed to determine the mediating effect of the subjective norm on the relationship between attitude and entrepreneurial intention. We surveyed 358 entrepreneurs in the textile industry of the Gamarra Commercial Emporium in La Victoria, Lima, Peru. The statistical technique Partial Least Squares Structural Equation Modeling (PLS-SEM) was used for data analysis. According to the variance explained, attitude explains 34% of the variance of entrepreneurial intention. It was found that there is a complementary mediating effect of the subjective norm in the relationship between attitude and entrepreneurial intention. This was the first research to test the mediating effect of the subjective norm on the relationship between attitude and entrepreneurial intention in the textile industry of a developing country.