Author(s): Maram Abdullah Ahmed Abu Ruman & Mohammed Mufaddy Al-Kasasbeh
The study aimed at revealing the impact of success factors of business intelligence on organizational innovation at insurance companies in Jordan. The problem of the study is represented in organizational innovation at insurance companies in Jordan; as organizational innovation has become a priority for scientific research and development for any organization; recent developments in various fields have imposed on contemporary organizations to respond and adapt to these developments, to ensure their continuity and interaction with society, environment, and all the influencing factors surrounding them; Many organizations have sought to pay attention to business intelligence through infrastructure, technology, and organizational innovation, The quantitative approach was used in the study, and for the purposes of data collection, a questionnaire was developed, where is the study community of the 24 companies operating at insurance sector in Jordan sample of employees working in it was taken with an amount of (342) employee, The statistical package for the social sciences was used to collect and analyze data, The study concluded that there is a statistically significant effect at the level of significance (α≤0.05) for the success factors of business intelligence in terms of their dimensions (top management support, user-oriented change management, team building skills, project planning, integration of sustainable data quality, clear vision) on organizational innovation, and the study recommended a set of recommendations, including increasing awareness among all sectors of the importance of success factors for business intelligence that make them keep pace with recent developments in various fields to enhance organizational innovation