Author(s): Monika Herzig, Stan Renard
This research investigated the impact and effectiveness of sustained improvisation training. Improvisational skills are critical for identifying problems and entrepreneurial success and have been recognized as valuable tools for managing turbulence and change within organizational contexts. Notably, there is a strong connection between high scores on creativity assessments and entrepreneurial intentions, and it is widely acknowledged that creativity can be both cultivated and assessed. This research revealed that participants experienced a significant increase in their creative capacities by the addition of regular improvisation exercises in the Arts Entrepreneurship classroom and shares recommendations for effective teaching strategies