Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

The Impact of English Language Proficiency on Communication Strategies: An Interaction-based Research in an Indian ESL Environment

Author(s): Venkanna K

The current research examined the communication strategies used by Indian learners of English as a Second Language (ESL). It sought to uncover the correlation between proficiency in a language and the utilization of communication strategies. Seventeen partners with varying degrees of proficiency were invited to negotiate two video films as part of an interaction-based technique, including stimulated-recall interviews. The “Kruskal-Wallis test” findings indicate that participants use specific methods, including fillers, self-repair, and self-repetition. The proficiency level did not emerge as a determining factor in learners’ method selection. However, notable distinctions were seen in three strategies: ‘message reduction,’ ‘subject avoidance,’ and ‘mime.’ These results enable the generation of consequences that should be considered while constructing courses.

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