Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

The Identity Inheritance of Arts and Crafts Product Patterns (MOTIF) In Narathiwat Province

Author(s): Chineephen Malisuwan, Sathita Keawlek, Sopinya Khun Pukdee, Romzee Tamasha

 This study aimed to investigate the patterns of arts and crafts products in Narathiwat Province portraying its provincial identity, as well as the inheritance of local wisdom in arts and crafts products. The study was developed as qualitative research accounting for a total of six key informants; arts and crafts teachers in Narathiwat Province and members of the arts and crafts groups. A purposive sampling method was applied with an optimization of the semi-structured interview; in-depth interviewing approach, as a research tool. The study also deployed a descriptive analysis for data analysis.

As for the result, the study reveals that: 1) Patterns of the arts and crafts products in Narathiwat Province are of the three patterns; 1.1) a blended pattern of cultures between Thai, Chinese, and Malay, 1.2) a pattern given by the influence of Indonesia, 1.3) a pattern of the local flora and fauna of Narathiwat Province, 2) The patterns of arts and crafts products conveying the identity of Narathiwat Province are inclusive of 2.1) Ko Le model boat pattern combining Patek Sarong of Muslim women, YaWor motif, Javanese motif, Thai motif, dragon motif, and imaginary motif, 2.2) Woven fabric pattern, which is Pikul motif, 2.3) Ceramic pattern covering Patek Sarong motif, hornbill motif, and gold leaves motif, and 3) The local wisdom inheritance of arts and crafts products conveying the identity of Narathiwat Province is reflected through a Ko Le model boat, which deems a significant piece of arts and crafts products and worth to preserve most in comparison with other products due to its noble purpose in preventing youth from drugs dealing and strengthening the relationship between cultures; Thai, Chinese, and Malay. 

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