Author(s): Teti Chandrayanti, Rice Haryati, Rina Asmeri
The study aimed to develop the strategy of banks in giving green financing for Micro, Small, Medium Enterprises (MSMEs), by considering condition of parties involved and supporting of ecosystem. Some alternatives possible practical’s are proposed. The research method used is qualitative descriptive research. The purpose of this study is to make a systematic, factual and accurate picture of the facts, properties and relationships between the phenomena under study. The green financing strategy that was used as a framework for achieving goals is adjusted to the green business carried out by MSMEs, both related to the amount, interest rate and loan allocation for environmentally friendly activities or activities that minimize environmental damage. The level of concern of banks and also the level of concern of MSMEs for environmental sustainability related to their business activities will be a competitive advantage. By considering environmental elements in every business decision will be an important element to do business.. Banks and MSMEs activities are in line with the environment will get benefits financially and operationally. The study explored the role of the awareness about environmental is becoming part of the business, therefore all decision, all activities will consider the balance of profits and environmental due to the increase in the level of awareness of environmental sustainability.