Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

The Future of Literature Reviews: Enhancing Literature Reviews with Multidisciplinary Perspectives

Author(s): Ujjal Mukherjee

This study critically examines the limitations of traditional literature reviews in facilitating knowledge synthesis across disciplines, explores the integration of diverse academic perspectives, and investigates how literature review methodologies can be refined to better support multidisciplinary research. Conceptual in nature, this research systematically accumulates and synthesizes existing scholarship to substantiate the rationale for incorporating broader analytical frameworks into literature reviews. The findings hold significant implications for scholars, emphasizing the urgent need for methodological advancements that foster more integrative and comprehensive review practices. As research challenges grow increasingly complex, rethinking literature review methodologies becomes essential to ensuring that academic inquiry remains dynamic and responsive. By systematically incorporating insights from multiple disciplines, scholars can broaden theoretical horizons, cultivate innovative research agendas, and contribute to the advancement of knowledge that is both academically rigorous and practically relevant in addressing real-world issues.

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