Author(s): Anish Kunhikannan and K.K.Ramachandran
Organic food products are produced by engaging the concept of Organic farming methods. Organic food products are cultivated without the use of chemicals, fertilizers, pesticides and other artificial enhancers. There are many outlets that are selling organic food products. Consumers have started buying organic food products regularly and the demand is growing steadily. There are various factors that have an influence on the organic food consumers with respect to the buying intentions towards organic food products. The objective of this paper is to study the Knowledge, Consciousness, Availability, Price on Purchase Attitude and the buying Intentions of organic food products among the consumers of Coimbatore. The study is conducted by collecting questionnaires from the consumers who walk into the organic stores for buying organic food products. The samples collected were 468 for conducting the data analysis. The statistical tools used are Correlation, Regression Analysis, Factor analysis and Structural Equation Modelling.