Author(s): Niebal Younis Mohammed, Thanoon Y. Thanoon, Maryam Adnan Alkahrbjee
The current study sought to determine the quality of management information systems & their contribution to customer orientation at two private universities located in Dohuk Governorate: Cihan & Nawroz. From this point of view, the study problem was identified by the following question: Does the quality of management information systems contribute to customer orientation in the two universities surveyed? In order to answer this question, the researchers adopted the descriptive & analytical approaches, in addition to adopting several hypotheses to address the subject from all its aspects. To test the validity of these hypotheses, a questionnaire was prepared for this purpose. The universities of Cihan & Nawroz were chosen as a research site for the current study. The opinions of a sample of (303) employees of the two universities were surveyed, & the data was analysed using a number of statistical methods using computer software (SPSS) & (AMOS). The study reached a number of conclusions, the most important of which are: The existence of a significant correlation relationship between the quality of management information systems at the macro level & the orientation towards customers in the two institutions investigated. The results of the field study confirmed that the quality of management information systems at the macro level contributes to a positive impact in enhancing customer orientation in the two institutions surveyed. Accordingly, the researchers presented a set of recommendations consistent with these conclusions.