Author(s): Renu Sharma, Trishali Khanna and Shikha Mehmi
The fintech revolution has been facilitated by the explosion of digital payments in India. Digital form of payment has swiftly replaced traditional cash-based payment systems during the past few decades. In India, this ecosystem has a significant amount of potential to expand. Government of India and RBI supported reforms are intended to increase the digitization and user-friendliness of the country's Fintech growing industry. The objective of conducting this study is to investigate the impact of UTAUT components on the behavior intention of adults to use Fintech services. In this study the primary data is collected through a questionnaire from 246 respondents. The non- probability sampling technique is used in data collection. Software SmartPLS 4 is used to check the validity and reliability of the data and testing the UTAUT model for the use of Fintech services among adults. The result of the study reveals that Social Influence (SI) and performance expectancy (PE) are significantly predicted the behavioral intention to use Fintech services among adults. The behavior intention to use is positively associated with the use behavior of the respondents.