Author(s): Adegbuyi Abimbola Abidemi, Adegbuyi Omotayo Adeniyi, Taiwo Adebola Samuel, Musa Richard O and Fadeyi Olatunji I
Small and Medium enterprises are the mainstays of an economy including Nigeria economy, however they are faced with many challenges which have affected their sustainability. One of such challenges is technology orientation; that is the ability to be positioned to accept new methods of doing business especially in innovation and information and communication technology that will lead to business sustainability. Many companies are restructuring, reengineering and rethinking how to do business in an effort to meet up with changing economic conditions in the world through technology orientation which Nigerian SMEs find difficult to do. The aim of this study is to develop a conceptual frame work on technology orientation as a tool for sustaining SMEs sustainability in Nigeria. The study emphasized three main reasons that will make it possible for SMEs to deploy technology in their business operations which are; ease of use, perceived usefulness, technical Complexity. The study concluded that technology orientation is must for SMEs owners in Nigeria in order to sustain their businesses.