Journal of Management Information and Decision Sciences (Print ISSN: 1524-7252; Online ISSN: 1532-5806)

Abstract

STRATEGIC MARKETING IN ECONOMIC DECISION MAKING: ALIGNING CONSUMER BEHAVIOR WITH MARKET TRENDS

Author(s): Kawthii Sahidd

This abstract explores the role of strategic marketing in economic decision-making by aligning consumer behavior with prevailing market trends. Effective strategic marketing enhances competitive advantage by understanding consumer needs, preferences, and purchasing patterns. By leveraging data analytics and market research, businesses can adapt to dynamic market conditions, fostering innovation and sustainability. The study emphasizes the significance of consumer insights in shaping marketing strategies, ultimately driving profitability and long-term growth.

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