Author(s): Margaryta Skrypnyk, Olesia Lebid, Nataliia V. Poprozman, Halina Chmeruk, Khavakhon Rakhimova
Over the past few years, there has been an exponential increase in interest in cryptocurrencies and the ideas that they carry and which have a huge impact on the marketing environment, economic and social relations now, and in the future possibly on the whole structure of society as a whole. It is proved that in the future, cryptocurrency will face a rapid rise and formation of it as a self-regulating and full-fledged participant in electronic money or a complete collapse and degeneration of this system into something else, but with slight differences in the functioning mechanism. Today, cryptocurrency has a large number of opportunities and strengths, which was proved during the SWOT analysis, the rapid growth rate of capitalization and exchange rate and the great interest of the Ukrainian population in it, as evidenced by the results of our survey.