Author(s): Elleuch Fadoi*, Sarra Sghaier, Sami Boudabbous
This research looks at the motivation of using social media in Tunisia. Social networks are a primary tool for transmitting information quickly and efficiently. The use of this means of communication is essential for any self-respecting company that wishes to promote its products and services to the public. With connection getting faster and faster on mobile, social media also allows users to connect with the community anywhere. In our research work, we focus on the impact of social networks on business as well as their advantages and disadvantages. Thanks to them, merchants can make the existence of their products and services known to as many people as possible. The use of these networks is also very democratized. Most companies have their Facebook page, or Linkedin, etc. They use these means of communication to advertise and inform their customers of the arrival of new products, promotions, etc.