Author(s): Azizi Abu Bakar, Shahfrizan Abdul Hamid, Razli Ramli
The nationwide COVID-19 pandemic has resulted in many countries imposing travel restrictions and movement controls. In Malaysia, for example, Movement Control Orders (MCO) affect the small business sector. With the closure of the support sector as well as transportation which has caused smallest traders to be unable to operate and at the same time caused them to lose their source of income. Nevertheless, small traders in Malaysia need a decision-making strategy if the small business community can take full advantage of digital applications in business to recapture competition and generate their income in the wake of the COVID-19 crisis that has hit today. Therefore, it is important to study the extent of practice and involvement in small business decision making through digital marketing activities in empowering new business norms in Malaysia as well as reviewing post-COVID-19 business strategies in the future. The results of the survey found that all traders conduct business digitally and even when faced with the COVID-19 crisis, respondents took full advantage of the application of the use of ICT through the new business norms that have been implemented. In addition, the results of the study also showed that the respondents were fully prepared with various business strategies either before or during COVID-19 to weather the business of the post-COVID-19 era.