Author(s): Rakesh Gupta
This article aims to illustrate how innovative ideas can be effectively implemented with proper management. Technology can be used by poor women and with specific guidance; they can be turned into successful micro entrepreneurs. Women entrepreneurship and self-employment can act as a catalyst in nation’s economic growth. This article also highlights the possibilities of public and private sector partnership in formulating and running projects. The case of ‘Sandesh One’ is the success story of a network of women entrepreneurs established throughout Kerala. This case can be utilized to teach the intricacies of marketing, management and entrepreneurship.