Business Studies Journal (Print ISSN: 1944-656X; Online ISSN: 1944-6578)

Abstract

Retail Banking: Providing Financial Services to Individuals and Small Businesses

Author(s): Oliver Jake

Retail banking is a branch of banking that caters to individuals and small businesses by offering various financial services such as checking and savings accounts, loans, credit cards, and investment products. This paper aims to provide an overview of retail banking and its significance in today's financial landscape. The paper explores the functions of retail banking, its evolution over time, and the challenges it faces. Additionally, the paper highlights the role of technology in transforming retail banking and enhancing customer experience.

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