Author(s): Dixit, R.S., Choudhary, S.L., Jain, S., & Srivastava, R.
In recent years, electronics sector has been the fastest growing sector in India. The major factors include urbanization, digitalization, emerging technologies like Internet of Things (IoT) and 5G, etc. Unsurprisingly, the amount of data available for this sector has also grown exponentially. Social Media has emerged as the goldmine for data, although the data available is usually unstructured. Thus, analyzing and deciphering meaning out of it becomes tedious. The customer reviews and opinions on the social media platform carry much significance nowadays, both for end users and corporates. These opinions have a prominent influence on the user choices and preferences, while these help the corporates to enhance their decision- making. Twitter is used extensively to get insights on public sentiments since it is a free and open- source of data. The paper presents lexicon- based sentiment analysis of the major competitors in the electronics sector in India. Twitter API has been used to extract the data and R has been used for pre- processing, evaluating and analyzing the tweets, followed by sentiment analysis.