Author(s): Alan Hassan
The digital economy has transformed traditional pricing strategies, introducing dynamic, personalized, and algorithm-driven pricing models. This article explores key pricing strategies in digital markets, including dynamic pricing, freemium models, subscription-based pricing, and bundling. It examines the role of price discrimination, consumer behavior, and technological advancements in shaping pricing strategies. A microeconomic perspective highlights how firms optimize pricing to maximize revenue while considering demand elasticity and competitive market structures. Additionally, the ethical implications of algorithmic pricing and data-driven decision-making are discussed. Understanding these pricing strategies is crucial for businesses to remain competitive in the rapidly evolving digital landscape.