Author(s): kongmanee, C., & Ahmed, F.
The effects of the Covid-19 pandemic and its impact on business activity are still uncertain and difficult to estimate. The changing and unpredictable of events forces companies to have a structured response that allows them to face any scenario. The study aims to examine the current situations, problems, and possible solutions of Thai Fresh Latex Traders socio-economic characteristics. Total 18 entities related to fresh latex traders was surveyed through a standardized questionnaire who are involved in Thai fresh latex trading from Songkhla province. The study found that approximately 80% of fresh latex traders had a negative effect but were not quite severe because less price of fresh latex and supply availability from the fresh latex farmers. In the pandemic, 11% fresh latex traders had to stop business meanwhile 89% were still continues their business. However, during this Covid-19 pandemic, the overall income of fresh latex traders is lower than the previous year specially 30% compared to the period in 2019. Whatsoever, the fresh latex traders significantly managed their business by prompt and productive actions.